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Major & Mini Grants - Project Examples - Audience Description and Publicity Plan

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Applicants should identify specific group(s) that will be targeted, describe the size and composition of the intended audience, and explain how their interest and participation will be enlisted.  Applicants should outline their publicity plan and describe any printed materials that they will create.  

(1)

Based on attendance at prior Center programs, we anticipate a diverse audience drawn from members of the community-at-large, local Holocaust survivors, and faculty and students from New Jersey colleges and universities.  We project an attendance of 100-150 people at the series.  At the beginning of September, invitations and flyers will be mailed to the 1,225 people on our mailing list and distributed to a variety of organizations to whom we will be making explicit outreach: synagogue Holocaust committees; local human rights organizations (e.g., American Conference on Diversity, New Brunswick; Anti-Defamation League-New Jersey region; Bloomfield Commission for Civil and Human Rights; Chatham Human Relations Commission).  In addition, local churches that have demonstrated leadership in interfaith relations and anti-genocide work will be invited (e.g., Faith Lutheran Church, New Providence; Christ Church, Summit) as will be other organizations such as the Hebrew Immigrant Aid Society, the Amidstad Commission, and members of the New Jersey Responds to the Crisis in Darfur Coalition.  Press releases written by the Center director will be disseminated to local newspapers by the University communications office in time for publication approximately ten days prior to each event.  Papers to which press releases are usually sent include: The Star Ledger, Daily Record, Madison Eagle, Madison Independent Press, Jewish Community News, Jewish Standard, Metrowest Jewish News, and the Jewish Star.  In addition, two advertisements will be placed in the Metrowest Jewish News, one right after Labor Day and the second during the first week of November.  Announcement of the programs will also appear on the University website.  Finally, Center Associates will post flyers in markets, libraries, and other appropriate locales throughout Morris, Essex, and Union counties. 

(2)

The primary audience for the Delaware River Heritage Trail has been determined through two planning studies for the trail and dozens of planning meetings with stakeholders that have occurred over the last five years.  The physical trail is designed for the general public, but it will have special appeal to those interested in colonial history and the revolutionary war, maritime history, architectural history, African American history, and Native American settlements and culture, among other specialized topics featured along the trail.  Additionally, we expect the accompanying cyber trail to appeal to students who are researching topics in New Jersey history, as well as educators.  It will also assist heritage tourists plan routes linking several historical communities.  The size of the audience potentially includes residents of the municipalities in Mercer and Burlington counties through which the physical trail will pass, as well as a statewide and selected national audience.  We estimate that this diverse public could result in several thousand, possibly 10,000 or more “hits” on the web site during a one-year period.  Before copy writing begins, a survey of popular search engine terms for topics covered by the website will be done to ensure that copy and headings contain the words and phrases that will bring more users to the site.  Within two weeks after completion of the Heritage Trail web site, a notice will be sent via list services of organizations such as Preservation New Jersey’s Preservation Net, NJ History List serve, the Delaware and Raritan Canal Watch, et al.  We anticipate sending an e-notice to approximately 1,200 organizations and individuals on our mailing list.  A printed post card notice will be sent to several hundred organizations selected from our contact list.  Also, to ensure maximum visibility, we will request that links to the virtual trail be established on websites hosted by county and municipal historic commissions, cultural and heritage commissions, county park agencies, the South Jersey Tourism Corporation, and hiking and bicycle groups.